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What is social media influence?


Influence is the Ability to Drive Action.
You are not more influential because you tweet or use Facebook more.
You are influential because you have an influential audience engaging with your content.

One or two media and tourism companies in the Whitsundays tend to exaggerate a claim or two about how many followers they have, how many people engage with them etc; but who's 'pulling your leg'?
How are you supposed to know how good they really are? Is the audience engaging with them? Do they actually have an audience?

Using neutral, third party organizations like Klout and Kred will give you a better idea on who is really providing the most popular and engaging social media services in the Whitsundays.

Klout
A Klout score is a number from 1 to 100 that reflects the user’s social media influence, calculated based the user’s levels of reach and engagement with their audience—the bigger the influence, the higher the score. While Klout is the most straightforward way to evaluate someone’s social media influence—you can’t argue with a number—it doesn’t provide you with many other numbers to justify the score. Other social media influence measurement tools often don’t give a conclusive verdict, but instead show you the statistics on metrics such as reach, engagement, sentiment, number of retweets, and let you make up your own mind about that user’s level of influence.

Kred
Similar to Klout, Kred also gives your social media account a score. The score is composed of influence and outreach: influence is based on the amount of mentions, retweets, and replies to you, and outreach relies on mentions, retweets and replies sent by you. This social media influence measurement tool displays the Global Kred by default, but you can also see the breakdown of your Kred score based on different fields in case you want to increase your influence or reach to a certain kind of professional. You can also endorse other users by giving them Kred, which increases their Global score.

Back in the early days of the web, influence was evaluated based on the number of pageviews displayed on your fancy counter widget. The arrival of Facebook and Twitter gave us more to measure: the size, reach and resonance of the social media audience.

Criteria that make up someone’s social media influence haven’t changed much over the years; what has changed is the value of having power in an online community. Once business owners and employers recognized social media as a multipurpose business tool, social media influence became the way organizations evaluated potential employees, and gaining that influence became a top priority for social media professionals—in turn, creating new jobs.

Social media influence matters on multiple levels. For businesses, online influence signals better engagement with customers and a smarter social media strategy. On an individual level, social media influence can be a sign of advanced digital skills and an ability to create interesting social media content.

To break this down further: for business owners, a better social media influence of the company social accounts can improve their brand’s visibility in the online community and increase the reach of their social messaging. This is an implicit purpose behind investing valuable resources into a social media team or a social media manager.

Just a few years ago, we didn’t know how to measure how “good” someone was at social media beyond the number of Twitter followers or Facebook friends on their account, or the number of likes or favourites they received on an average post. Now, we have more meaningful metrics such as reach and engagement that allow us to assess how well someone manages their social networks. There is also a wide selection of social media influence measurement tools, each offering a slightly different method of evaluation of social media worth.

*Edited from original article by Olsy Sorokina

More Articles:
What your Klout score really means
Kred Influence Measurement
What is Klout? What is Kred?

 

 

 

 

Who are we

Whitsundays Online is an independant News and Tourism service in the Whitsundays, Queensland, Australia.
We believe our locals deserve the latest news and events from every source, and our visitors
deserve to be referred to the best services our region has to offer.

 

 

 

 

 

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The Whitsundays

The Whitsundays comprise of 74 Islands in the Heart of the Great Barrier Reef spread majestically through the Coral Sea, the sandy fringes of these 74 islands disappear into beautiful shades of crystal, aqua, blue and indigo ocean, sheltered by the the World Heritage listed Great Barrier Reef, which is one of the seven natural wonders of the world. Home to tens of thousands of species of brilliantly coloured fish, coral and other marine life, approximately 900 kilometres (560 miles) north of Brisbane. The northernmost of the islands are situated off the coast by the town of Bowen while the southernmost islands are off the coast by Mackay.
The traditional owners of the area are the Ngaro People and the Gia People (Birri Gubba language group) whose Juru Clan has the only legally recognised native title in the region. Whitehaven Beach stands out for its pure white silica sand. It is undoubtedly the finest beach in the Whitsundays, and many claim, in the world. Airlie Beach, on the mainland, is the coastal hub and major gateway to the islands. Most of the Whitsunday Islands are uninhabited, and several offer beach camping and bush walking. Most organised tours and activities on the Whitsundays are based in Airlie Beach, although many of these same tours can be booked from individual islands.

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Phone us in the Whitsundays 07 4946 1592   +61 7 4946 1592
Brisbane     07 3018 7548
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UK             028 9506 8093
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